Short Response Two

How could you not want to buy you child Kraft Mac n Cheese after seeing this cute little girl singing a blues/jazz riddle while dancing for her father. Sliding and dancing with the props keeping a huge smile the whole time telling her dad to give her the cheeesiest mac n cheese-Krafts ABC mac n cheese. I can deffinatly see how this commercial can be appealing to children and adults alike. By having a young girl singing and using doll house style appliances and her father engaging in the dance with her plus sitting at the end and eating with her gives the impression that eating mac n cheese will make dad relax and play with you and have dinner. Throwing in the alphebet ABC noodles appeals to children and parents because they can play and make words/ identify letters with the noodles.


By using a blue background, the box being blue and the girl singing about the box color it reassures this is a good and safe product. A product that you can trust because blue makes us feel safe and is a neutral color. Kraft wants children to believe their product is the chessiest mac n cheese of all other brands. Showing a father engaging with his daughter, Kraft is showing this is a easy quick meal sure to delight your child.The father sitting down shows it's a meal he can enjoy as well.